NV80 is the urban sports complex for teens to explore a variety of urban sports, both indoors and outdoors. Here, urban sports, culture, and community come together. The unique facilities located in Rotterdam's Pendrecht neighborhood is specially designed for youngsters aged 11 to 18. At NV80 you can train with coaches, work independently, or just hang out with friends.
To raise awareness for NV80 and inspire more young people to join its activities, we developed a localized campaign focused on the south of Rotterdam. In collaboration with the NV80 team, we chose to highlight the young athletes who already train at the complex. Their hero portraits became the centerpiece of the campaign, featured across out-of-home media placements throughout the southern part of the city.
