Textiel Goed Weg is an initiative by European Recycling Platform Netherlands and Collectief Circulair Textiel with one goal: making sure your old textiles end up in the right place. Because textiles are more than just clothing. Items like towels, duvets, socks, belts, and bags are also considered textiles. At Textiel Goed Weg, we help you understand what does and does not count as textile waste, how to use textiles for as long as possible, for example by repairing them or passing them on, and where to properly hand them in so they can be given a second life. This can be done through a thrift store, a textile collection container, or a retail store. Almost all textiles can be reused. All you need to do is make sure they do not end up in general waste, but are acknowledged and delivered to the right place.
We partnered with Textiel Goed Weg to build a brand strategy and visual identity rooted in clarity and optimism. By framing textile recycling as a positive, everyday habit, we transformed a logistical task into a rewarding sustainable action. Beyond the brand, we designed and developed a high-impact digital platform that bridges the gap between awareness and action. Together, the identity and website work in tandem to drive behavioral change and accelerate the transition toward a truly circular textile economy.
