DE RE PODCAST

Almar Fernhout

Podcast

Episode #73

Summary

When Almar Fernhout discovered that around 20 billion single-use plastic toothpaste tubes are discarded every year. Most of which are nearly impossible to recycle, he decided something had to change. Together with his co-founders, he came across toothpaste tablets on the shelves of the American retailer Whole Foods and immediately saw their potential as a more sustainable alternative. Not long after, they introduced the concept to the Dutch market under the name Smyle. By replacing traditional toothpaste tubes with tablets and refillable packaging, the company aims to reduce plastic waste while rethinking everyday oral care. Their mission is simple: to make dental care better for people, the planet, and the daily routine.

“Everyday products shouldn’t create everyday waste, if we can rethink something as simple as toothpaste, we can rethink a lot more.” - Almar Fernhout, SMYLE @ReTheAgency

Summary

When Almar Fernhout discovered that around 20 billion single-use plastic toothpaste tubes are discarded every year. Most of which are nearly impossible to recycle, he decided something had to change. Together with his co-founders, he came across toothpaste tablets on the shelves of the American retailer Whole Foods and immediately saw their potential as a more sustainable alternative. Not long after, they introduced the concept to the Dutch market under the name Smyle. By replacing traditional toothpaste tubes with tablets and refillable packaging, the company aims to reduce plastic waste while rethinking everyday oral care. Their mission is simple: to make dental care better for people, the planet, and the daily routine.

About

Almar Fernhout is a Dutch entrepreneur and co-founder of Smyle, a company rethinking everyday oral care through sustainable design. After learning about the billions of non-recyclable toothpaste tubes discarded each year, he set out to develop an alternative that eliminates single-use plastic.

With Smyle, Fernhout introduced toothpaste tablets and refillable packaging to the Dutch market, offering a cleaner and more convenient way to care for your teeth. By combining sustainability with product innovation, Smyle aims to make oral care better for both people and the planet.

About

Almar Fernhout is a Dutch entrepreneur and co-founder of Smyle, a company rethinking everyday oral care through sustainable design. After learning about the billions of non-recyclable toothpaste tubes discarded each year, he set out to develop an alternative that eliminates single-use plastic.

With Smyle, Fernhout introduced toothpaste tablets and refillable packaging to the Dutch market, offering a cleaner and more convenient way to care for your teeth. By combining sustainability with product innovation, Smyle aims to make oral care better for both people and the planet.

Summary

When Almar Fernhout discovered that around 20 billion single-use plastic toothpaste tubes are discarded every year. Most of which are nearly impossible to recycle, he decided something had to change. Together with his co-founders, he came across toothpaste tablets on the shelves of the American retailer Whole Foods and immediately saw their potential as a more sustainable alternative. Not long after, they introduced the concept to the Dutch market under the name Smyle. By replacing traditional toothpaste tubes with tablets and refillable packaging, the company aims to reduce plastic waste while rethinking everyday oral care. Their mission is simple: to make dental care better for people, the planet, and the daily routine.