DE RE PODCAST

Martijn van de Poll

Podcast

Episode #76

Summary

What do you do when you run a company that has existed for more than 100 years, with processes rooted in a completely different era? You can continue as you always have- or you can radically transform. In this episode, we speak with Martijn van de Poll, co-CEO of Myne Metals, about how the former Recupel company reinvented its metal recycling business. Shifting from a linear to a circular model and from analogue systems to a digital-first approach, he shares what it takes to modernize a traditional industrial company and why metal is one of the most powerful circular materials.

“No one is against circularity, but no one really wants to pay for it.” - Martijn van de Poll, Myne Metals @ReTheAgency

Summary

What do you do when you run a company that has existed for more than 100 years, with processes rooted in a completely different era? You can continue as you always have- or you can radically transform. In this episode, we speak with Martijn van de Poll, co-CEO of Myne Metals, about how the former Recupel company reinvented its metal recycling business. Shifting from a linear to a circular model and from analogue systems to a digital-first approach, he shares what it takes to modernize a traditional industrial company and why metal is one of the most powerful circular materials.

About

Martijn van de Poll is the co-CEO of Myne Metals, a company transforming the traditional metal recycling industry through digitalization and circular thinking. Building on more than a century of industrial heritage, he helps lead the transition from a conventional recycling operation to a modern, data-driven circular materials platform.

With a focus on transparency, traceability, and efficiency, Van de Poll works to future-proof the metal value chain. Under his leadership, Myne Metals is reimagining how metals are recovered, processed, and reintroduced into the economy demonstrating how even deeply traditional industries can evolve into scalable circular systems.

About

Martijn van de Poll is the co-CEO of Myne Metals, a company transforming the traditional metal recycling industry through digitalization and circular thinking. Building on more than a century of industrial heritage, he helps lead the transition from a conventional recycling operation to a modern, data-driven circular materials platform.

With a focus on transparency, traceability, and efficiency, Van de Poll works to future-proof the metal value chain. Under his leadership, Myne Metals is reimagining how metals are recovered, processed, and reintroduced into the economy demonstrating how even deeply traditional industries can evolve into scalable circular systems.

Summary

What do you do when you run a company that has existed for more than 100 years, with processes rooted in a completely different era? You can continue as you always have- or you can radically transform. In this episode, we speak with Martijn van de Poll, co-CEO of Myne Metals, about how the former Recupel company reinvented its metal recycling business. Shifting from a linear to a circular model and from analogue systems to a digital-first approach, he shares what it takes to modernize a traditional industrial company and why metal is one of the most powerful circular materials.