DE RE PODCAST

Paul Wassenaar

Podcast

Episode #85

Summary

Anyone who rides a moped remembers it like it was yesterday: the helmet mandate. As of January 1, 2023, every scooter with a blue license plate was required to wear a helmet. While helmet sellers rushed to capitalize on the surge in demand, Paul Wassenaar saw an opportunity to build something bigger. With his brand GO OFF, he set out not only to improve road safety, but also to create a more sustainable future. From raw materials to packaging and recycling, sustainability is embedded in every detail. And that didn’t go unnoticed: last month, GO OFF achieved the prestigious B Corp certification. In this episode, we talk with Paul about building a business with impact, creating a brand that looks beyond profit, and what it truly means to ride sustainably. So buckle up, helmet on and tune in!

“Nobody Googles ‘circular helmet.’ They buy comfort, fit, design & sustainability has to be built in from day one.” - Paul Wassenaar, GO OFF @ReTheAgency

Summary

Anyone who rides a moped remembers it like it was yesterday: the helmet mandate. As of January 1, 2023, every scooter with a blue license plate was required to wear a helmet. While helmet sellers rushed to capitalize on the surge in demand, Paul Wassenaar saw an opportunity to build something bigger. With his brand GO OFF, he set out not only to improve road safety, but also to create a more sustainable future. From raw materials to packaging and recycling, sustainability is embedded in every detail. And that didn’t go unnoticed: last month, GO OFF achieved the prestigious B Corp certification. In this episode, we talk with Paul about building a business with impact, creating a brand that looks beyond profit, and what it truly means to ride sustainably. So buckle up, helmet on and tune in!

About

Paul Wassenaar is a Dutch entrepreneur and founder of GO OFF Helmets, a brand born out of the 2023 Dutch helmet mandate for blue-plate mopeds. With a background in marketing, he used the sudden surge in demand to build more than a helmet business, setting out to make safety gear that also accounts for its full lifecycle. Through circular design choices, take-back and recycling initiatives, and a focus on lightweight comfort and everyday wearability, Wassenaar positions GO OFF at the intersection of mobility, safety, and sustainability. In early 2026, the company’s approach was recognized with B Corp certification, reinforcing its mission to make responsible protection the new standard.

About

Paul Wassenaar is a Dutch entrepreneur and founder of GO OFF Helmets, a brand born out of the 2023 Dutch helmet mandate for blue-plate mopeds. With a background in marketing, he used the sudden surge in demand to build more than a helmet business, setting out to make safety gear that also accounts for its full lifecycle. Through circular design choices, take-back and recycling initiatives, and a focus on lightweight comfort and everyday wearability, Wassenaar positions GO OFF at the intersection of mobility, safety, and sustainability. In early 2026, the company’s approach was recognized with B Corp certification, reinforcing its mission to make responsible protection the new standard.

Summary

Anyone who rides a moped remembers it like it was yesterday: the helmet mandate. As of January 1, 2023, every scooter with a blue license plate was required to wear a helmet. While helmet sellers rushed to capitalize on the surge in demand, Paul Wassenaar saw an opportunity to build something bigger. With his brand GO OFF, he set out not only to improve road safety, but also to create a more sustainable future. From raw materials to packaging and recycling, sustainability is embedded in every detail. And that didn’t go unnoticed: last month, GO OFF achieved the prestigious B Corp certification. In this episode, we talk with Paul about building a business with impact, creating a brand that looks beyond profit, and what it truly means to ride sustainably. So buckle up, helmet on and tune in!