DE RE PODCAST

Stef Traa

Podcast

Episode #83

Summary

Droppie is redefining how people deal with everyday waste. In the heart of Amsterdam, the startup opened its first location as a “one-stop recycle shop,” where people can easily return deposit cans, but also drop off items like old clothing, batteries, and electronics. Founded by Stef Traa and Natascha Hermsen, Droppie aims to make recycling simpler, more accessible, and part of everyday urban life. After launching successfully in Amsterdam, the company is expanding rapidly. With a new location opening in Rotterdam this summer, Droppie will soon operate in the four largest cities in the Netherlands, building a convenient infrastructure for circular behavior.

“You have to make it easy, and then you see that people are willing to join in.” - Stef Traa, Droppie @ReTheAgency

Summary

Droppie is redefining how people deal with everyday waste. In the heart of Amsterdam, the startup opened its first location as a “one-stop recycle shop,” where people can easily return deposit cans, but also drop off items like old clothing, batteries, and electronics. Founded by Stef Traa and Natascha Hermsen, Droppie aims to make recycling simpler, more accessible, and part of everyday urban life. After launching successfully in Amsterdam, the company is expanding rapidly. With a new location opening in Rotterdam this summer, Droppie will soon operate in the four largest cities in the Netherlands, building a convenient infrastructure for circular behavior.

About

Stef Traa is the co-founder of Droppie, a startup focused on making recycling easier and more accessible in cities. Together with co-founder Natascha Hermsen, he launched the concept of a “one-stop recycle shop,” where people can conveniently return deposit packaging and dispose of everyday items like clothing, electronics, and batteries. With Droppie, Traa aims to remove the friction around recycling and help accelerate the transition toward a circular economy. Following the opening of the first location in Amsterdam, the company is rapidly expanding and is set to operate in the four largest cities in the Netherlands.

About

Stef Traa is the co-founder of Droppie, a startup focused on making recycling easier and more accessible in cities. Together with co-founder Natascha Hermsen, he launched the concept of a “one-stop recycle shop,” where people can conveniently return deposit packaging and dispose of everyday items like clothing, electronics, and batteries. With Droppie, Traa aims to remove the friction around recycling and help accelerate the transition toward a circular economy. Following the opening of the first location in Amsterdam, the company is rapidly expanding and is set to operate in the four largest cities in the Netherlands.

Summary

Droppie is redefining how people deal with everyday waste. In the heart of Amsterdam, the startup opened its first location as a “one-stop recycle shop,” where people can easily return deposit cans, but also drop off items like old clothing, batteries, and electronics. Founded by Stef Traa and Natascha Hermsen, Droppie aims to make recycling simpler, more accessible, and part of everyday urban life. After launching successfully in Amsterdam, the company is expanding rapidly. With a new location opening in Rotterdam this summer, Droppie will soon operate in the four largest cities in the Netherlands, building a convenient infrastructure for circular behavior.