Laurens Nolet is Circular Lead at Decathlon Netherlands, where he works on scaling circular business models across one of the country’s largest sports retailers. Before joining Decathlon, he spent several years at Roetz Bikes, where he helped build circular bicycle propositions alongside a strong social-employment mission, ultimately serving as COO and board member. With a background in engineering, strategy consulting, and impact-driven operations, Nolet brings both systems thinking and practical execution to the circular transition. His work focuses on making models such as repair, resale, and rental commercially viable while staying true to the broader goal of long-term systemic change.