DE RE PODCAST

Kim Lammers & Floris Verheij

Podcast

Episode #72

Summary

Floris and Kim, founders of CIRCULR, are on a mission to make the sports world fully circular and climate-neutral. Through a growing range of circular sports products, they aim to give used sportswear and equipment a second life while reducing waste in the industry. A key part of their approach lies in the power of local sports communities. With their platform Clubhub, CIRCULR enables sports clubs to become collection hubs where members can easily return old sports clothing and accessories. By tapping into the strong social fabric of sports associations, they are creating a practical and scalable way to involve everyday consumers in the circular economy.

“If we want sports to become truly sustainable, we have to make circularity part of the everyday club culture.” - Floris & Kim, CIRCULR @ReTheAgency

Summary

Floris and Kim, founders of CIRCULR, are on a mission to make the sports world fully circular and climate-neutral. Through a growing range of circular sports products, they aim to give used sportswear and equipment a second life while reducing waste in the industry. A key part of their approach lies in the power of local sports communities. With their platform Clubhub, CIRCULR enables sports clubs to become collection hubs where members can easily return old sports clothing and accessories. By tapping into the strong social fabric of sports associations, they are creating a practical and scalable way to involve everyday consumers in the circular economy.

About

Floris and Kim are the founders of CIRCULR, a circular startup focused on transforming the sports industry. Their mission is to make sports products fully circular and climate-neutral by giving used equipment and apparel a second life. Through initiatives like their Clubhub platform, they work closely with sports clubs to create accessible collection points that bring circularity into local communities. By combining product innovation with community-driven infrastructure, CIRCULR is building a model that encourages reuse, recycling, and responsible consumption across the sports ecosystem.

About

Floris and Kim are the founders of CIRCULR, a circular startup focused on transforming the sports industry. Their mission is to make sports products fully circular and climate-neutral by giving used equipment and apparel a second life. Through initiatives like their Clubhub platform, they work closely with sports clubs to create accessible collection points that bring circularity into local communities. By combining product innovation with community-driven infrastructure, CIRCULR is building a model that encourages reuse, recycling, and responsible consumption across the sports ecosystem.

Summary

Floris and Kim, founders of CIRCULR, are on a mission to make the sports world fully circular and climate-neutral. Through a growing range of circular sports products, they aim to give used sportswear and equipment a second life while reducing waste in the industry. A key part of their approach lies in the power of local sports communities. With their platform Clubhub, CIRCULR enables sports clubs to become collection hubs where members can easily return old sports clothing and accessories. By tapping into the strong social fabric of sports associations, they are creating a practical and scalable way to involve everyday consumers in the circular economy.